Over the latest years, a great number of exhibitions with palaeontologic exhibits have been organized. Russian exhibits have been to America, Europe, the Baltic States and South-East Asia. The exhibitions have been focused on different areas from scientific to commercial issues. Mammoths have become an image of giants who had lived side by side with people for thousands of years and then disappeared never to return.
That ancient animal is used in exhibitions with the subject areas from human history to environmental issues. Various exhibits from research institutes of the Russian Academy of Sciences and Russian regions have been provided for such events. Mammoths Chroma, Dima, Yuka, Lyuba and others have been exposed in the various museums all over the world. The most successful exhibitions of the decade are listed below:
July - September 2013:
With the support of the Russian Embassy in Japan, the YUKA exhibition was held in Yokohama dedicated to Yuka, a mammoth found in Yakutia in 2011 by the Yukagir community (Siberian indigenous minority).
A frozen woolly rhinoceros and many other palaeontologic exhibits from the collection of the Academy of Sciences of the Republic of Sakha (Yakutia) were demonstrated at the exhibition.
340 thousand of residents and guests of Yokohama came to see the exhibition within a period less than two months. An average visitor bill was 30 EURO (20 for ticket and 10 for souvenirs).
April - June 2012
The largest shopping centre IFC Mall acted as the organizer of the exhibition. The aim of the exhibition was to attract as many visitors as possible to the new shopping mall within the shortest possible time period using the established interest of the local public to mammoths. Access to the exhibition was free. However, large-scale trade in souvenirs, children's drawing contests, etc. were organized there. The exhibition had wide coverage in the mass media of Hong Kong.
The exposition made the mall so popular that the organizers had to prolong Lyuba' stay in Hong Kong for another month. The project was a 100% PR-oriented event and fully met the expectations of the organizers.
March - September 2005
The city of Nagoya (Aichi Prefecture, Japan) hosted the world exhibition WORLD EXPO. During 185 days the national halls of almost all countries of the world including Russia were open to visitors.
The main subject of the exhibition was "Wisdom of the Nature". About 21 million people visited the exhibition. The head of a mammoth brought from Yakutia was the favorite in the Russian exhibition.
Huge queues lined up to the main "Global House" hall where the head was demonstrated in a glass chamber at the temperature of permafrost. More than 6 million people, i.e. nearly 1/3 of all the visitors of EXPO 2005 came to see the mammoth.
Proper producing activities enabled the organizers to make a profit of almost 10 billion yen / about 90 million dollars.